Spring 2012 Inquiry Research Project Advanced Placement Language and Composition Ms. Lobitz & Mrs. Host
Research Topic:
Edward Bernays: America's Shift from a Needs to Desires Culture
Guiding Questions:
How and why did Edward Bernays move the American industry and public from a need-based to a desired-based culture?
Subsidary Questions:
-What was the Freudian Theory?
-How was the human subconscious manipulated?
-Why did Bernays rename propaganda with the phrase "public relations"?
-What were the third party authorities, and how were they specifically used?
-How did politics become involved in the consumerist culture?
How did news become the new medium of industry messages, replacing advertising?
-What age did this specifically take place?
-What did Bernays see as necessary in a democracy?
-Why was Bernays against easing the fear of communism?
-How did his uncle, Sigmund Freud, influence Bernays?
Name - Topic
Spring 2012 Inquiry Research ProjectAdvanced Placement Language and Composition
Ms. Lobitz & Mrs. Host
Research Topic:
Edward Bernays: America's Shift from a Needs to Desires Culture
Guiding Questions:How and why did Edward Bernays move the American industry and public from a need-based to a desired-based culture?
Subsidary Questions:
-What was the Freudian Theory?
-How was the human subconscious manipulated?
-Why did Bernays rename propaganda with the phrase "public relations"?
-What were the third party authorities, and how were they specifically used?
-How did politics become involved in the consumerist culture?
How did news become the new medium of industry messages, replacing advertising?
-What age did this specifically take place?
-What did Bernays see as necessary in a democracy?
-Why was Bernays against easing the fear of communism?
-How did his uncle, Sigmund Freud, influence Bernays?
Mind Map
https://docs.google.com/drawings/d/1i3d3moBeL6oQUJQfXBDilL8Pd9XapapEwi9hd75y7_A/edit (Concept Map)
https://docs.google.com/document/d/1Ox17_vwVV5BSh8L6oaHKDzdhQMiI7INgADPlrAJ4uw4/edit (Questions)
Blog (Word Press reflections)
http://laurenberlin23.wordpress.com/ http://chloeboudazin.wordpress.comFinal Bibliography
Works CitedInformation Dashboard (Symbaloo or Netvibes)
http://www.symbaloo.com/mix/propaganda-bernays (Password: "sneakattack96") http://www.symbaloo.com/mix/propaganda-bernays1 (Password: "landshark69")Medium for Composition (Your final project)
Digital compositions- We will place the DVD copy of our documentary in the mailboxes of Ms. Lobitz & Ms. Host on Monday morning.Summative Learning Reflections
Lauren's Summative Reflection Chloe's Summative Reflection
Compose this in Word, save as a PDF and talk to Mrs. Host about uploading it to Slide Share and embedding it